BrandIntelligent Commerce · Identity system v1.0

The Aperture.

A round-shouldered gateway whose opening forms a negative-space A. The opening is a vesica — the meeting of two arcs, buyer and seller, converging on one point. A lens bridges the walls: the eye that discovers, and the connection that closes the deal.

Discovery Connection Commerce Choice

01Construction

Two arcs
The opening is the intersection of two circles (r 86.67) — buyer and seller. It rises to a single apex: many paths, one destination.
One gateway
The outer form is a round-shouldered arch — an aperture, an opening, a door into the marketplace. Solid, calm, unmistakable at 16px.
The lens
A vesica bridges the two walls exactly at their inner edges. It reads as an eye and as a crossbar, completing the A without drawing it.
Signal
On dark surfaces the lens carries Signal Lime — the same colour Ayiin uses for live, verified information everywhere else.

02Logo system

Eight marks, one idea.

1 · Symbol

2 · Wordmark

3 · Horizontal lockup

4 · Compact icon

5 · Favicon · 48 / 32 / 16

6 · Monochrome

7 · Light version — for dark surfaces

8 · Dark version — for light surfaces

Clear space = lens height × 2 · Minimum 16px

ayiin-symbol-ink.svg ayiin-symbol-porcelain.svg ayiin-wordmark-ink.svg ayiin-lockup-ink.svg ayiin-lockup-porcelain.svg ayiin-app-icon-ink.svg

03Wordmark

Two i's, one lens.

Drawn from scratch on a 100-unit x-height with a single 19-unit stroke. The two i's — two people, two sides of every trade — share one tittle: the same lens as the symbol. The y is two converging paths. Nothing is typed from a font.

04Colour

Mostly light. Precisely loud.

Signal Lime and Electric Blue are signals, not decoration. The system stays elegant with them removed.

60% porcelain25% white10% ink · 5% signal

#F7F7F2

Porcelain

Primary surface — the room everything sits in

#FFFFFF

Pure White

Cards, product stages, inputs

#0A0B0D

Deep Ink

Type, primary actions, business mode

#202328

Graphite

Dark surfaces and panels

#C8FF3D

Signal Lime

Live data, verified deals, selected states

#5967FF

Electric Blue

Business signals, focus, information

#E8EAE6

Soft Gray

Quiet fills, tracks, dividers

05Typography

Display · Funnel Display 400, −4.5% tracking

Doubt less.

Editorial scale. Weight through size, not bold.

Interface · Geist

Aurel ANC Over-Ear Headphones

Readable product titles, calm metadata.

Data · Geist Mono, tabular

$1,249.00 · 99.1% · AY-KOV-1028

Prices, SKUs and scores line up.

06Signature elements

Recognisable without the logo.

The signal dot

Arrives tomorrow · 214 in stock

A ringed lime point marks anything live and verified: stock, delivery, deals.

Inline image capsules

Product imagery set into display type — editorial, never decorative.

Numbered chapters

03Honest pricing

Every section is a chapter with an index. The page reads like a well-made magazine.

Clarity rows

Arrives: Tuesday — order within 3h 12m
Seller: 99.1% on time
In bulk?: 8% off from 10 units

Studio renders

One softbox, one window, one sweep. Every product, every seller, photographed on the same honest stage.

Motion

ease-out-expo · cubic-bezier(.16,1,.3,1)
200ms · state changes
500ms · panels & header
900ms · reveals & imagery

Cinematic but restrained. Nothing loops except live data. Reduced-motion is honoured everywhere.

07Voice

Answers, not adjectives.

Not Amazing noise cancelling! But −38 dB. Measurably quieter on flights.
Not Fast shipping But Arrives Tuesday. Order within 3h 12m.
Not Huge sale! But Lowest price in 90 days — here’s the history.

Eight marks, one idea.

1 · Symbol

2 · Wordmark

3 · Horizontal lockup

4 · Compact icon

5 · Favicon · 48 / 32 / 16

6 · Monochrome

7 · Light version — for dark surfaces

8 · Dark version — for light surfaces

Clear space = lens height × 2 · Minimum 16px

Mostly light. Precisely loud.

Signal Lime and Electric Blue are signals, not decoration. The system stays elegant with them removed.

60% porcelain25% white10% ink · 5% signal

#F7F7F2

Porcelain

Primary surface — the room everything sits in

#FFFFFF

Pure White

Cards, product stages, inputs

#0A0B0D

Deep Ink

Type, primary actions, business mode

#202328

Graphite

Dark surfaces and panels

#C8FF3D

Signal Lime

Live data, verified deals, selected states

#5967FF

Electric Blue

Business signals, focus, information

#E8EAE6

Soft Gray

Quiet fills, tracks, dividers

Recognisable without the logo.

The signal dot

Arrives tomorrow · 214 in stock

A ringed lime point marks anything live and verified: stock, delivery, deals.

Inline image capsules

Product imagery set into display type — editorial, never decorative.

Numbered chapters

03Honest pricing

Every section is a chapter with an index. The page reads like a well-made magazine.

Clarity rows

Arrives: Tuesday — order within 3h 12m
Seller: 99.1% on time
In bulk?: 8% off from 10 units

Studio renders

One softbox, one window, one sweep. Every product, every seller, photographed on the same honest stage.

Motion

ease-out-expo · cubic-bezier(.16,1,.3,1)
200ms · state changes
500ms · panels & header
900ms · reveals & imagery

Cinematic but restrained. Nothing loops except live data. Reduced-motion is honoured everywhere.

Audio & Tech

The Aperture.

Eight marks, one idea.

Two i's, one lens.

Mostly light. Precisely loud.

Recognisable without the logo.

Answers, not adjectives.

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The Aperture.

Eight marks, one idea.

Two i's, one lens.

Mostly light. Precisely loud.

Recognisable without the logo.

Answers, not adjectives.